CasesGym network · 14 locations in the metro area
Member retention anticipated location by location.
Fourteen locations, one system for members, another for payments and classes in spreadsheets. Cancellations only showed up at the end of the month.
Results
- monthly cancellations
- −15%
- members contacted before cancelling
- +2,400
- for occupancy, payments and classes
- 1place
The challenge
The warning signs were there —fewer visits, declined payments, cancelled classes— but they were spread across three systems.
What we built
On the real context of the operation, together with the client’s team:
- A brain connected to members, payments and classes
- Churn risk signals per member
- An agent that proposes the right outreach and offer
- An occupancy dashboard by location and time slot
How it runs today
Every location gets a weekly list of at-risk members with the reason and the suggested action. Management sees occupancy and retention on the same data.
“Now we reach members before they leave.”
— General manager